By Alan Preston, www.carcarebuzz.com contributor
It was a great pleasure to attend the Michigan International Auto Show held at DeVos Place in Grand Rapids, Michigan this past weekend. This show follows the North American International Auto Show in Detroit, Michigan each year. While much smaller in overall size we consider it to be one of the [...]

•  Increased profits;
•  Improved visibility;
•  Strengthened customer loyalty;
•  Encourages repeat business;
•  Enhanced company image;
•  Educates children—customers of the future;
•  Positive media coverage;
•  Free media coverage.

Understanding Customer Needs
Creating marketing and promotions that work are a great challenge for car wash owners and operators. The fundamental problem many car wash operations run into is that they will never generate the level of customer loyalty they are hoping for unless they meet the basic needs of their customers first. If a wash [...]