ICA Leads Industry on Water

By Tiffany Graves

The ICA, International Carwash Association’s enhancements to the WaterSavers program are official. The updated membership criteria now allows more car washes to participate in the industry’s leading environmental recognition program making today the ideal time for you to take advantage of this program. You’ll be joining the more than 800 car wash locations nationwide helping to educate consumers about the responsible and environmentally-friendly business practices of professional car washing.

The ICA WaterSavers program is not only good for the environment but is also good for your business. Becoming a WaterSavers member will help you:

• Save on marketing by utilizing the program’s many member resources

• Increase profits by generating more customer traffic into your environmentally-responsible car wash

• Differentiate your car wash from your competition

The new criteria requires that all car washes follow a set of best management practices that directly affect water quality and water efficiency. After that, washes can either water reclaim or recycle their water (as criteria states now), or there are additional requirements for average gallons per vehicle or average gallons per minute for each car wash type, as shown in the diagram below.

The decision to enhance the program’s membership criteria was made because the International Carwash Association felt it was important to recognize the industry’s efforts to save water and dispose of it properly.

Your participation is vital to the success of the WaterSavers program. Only through your membership and support can we further our cause of generating awareness about the benefits of professional car washing. Please visit www.icawatersavers.org to register today!

Join us.  Be a member.  Leave a comment today!

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