Are there critical ingredients in the recipe for success?

by Vinny Carfora

What is success?? Is there a formula to achieve success? Are there critical ingredients in the recipe for success?  Is success achieved through luck?

I believe that success is varied on perception … is it achieving or accomplishing set goals, buckets of cash, or favorable or desired outcome?  Whatever your perception of success is, one thing you should always remember is that for your business to be successful you need to follow a certain road to get there. We all hope that we will be able to achieve success especially in our lives and in our businesses, but sometimes the road to success seems to be paved with difficulties and events that we do not forecast.

Be Successful

This article focuses on making your express car wash successful. Here are a few helpful hints that you may want to take into consideration if you own an express car wash or are thinking about becoming an express car wash owner.

• Location

The location is one of the most important aspects in predicting a car wash’s success. Ideally, a car wash should be situated on a street that possesses a heavy volume of traffic. The car wash should have accessible ingress and egress routes to optimize access.

• Performance Level

Another very important task for an express car wash to be successful is that it ALWAYS has to be operating at an optimal performance level. The service needs to be the same every day, every time, no matter when you go. Remember—provide the highest quality service, at the fairest price, to the largest percentage of the target market population as possible. This will promote a strong customer following.

• Consistency

Operation relies heavily on machinery and chemicals; therefore, you must be consistent in this area as well. Your wash must efficiently and effectively produce a shiny, clean, and dry car every time. Your express car wash could be the cheapest wash in town, but if you are not producing a good wash, it is not even worth that.

Key Ingredient

Does the community involvement influence a successful car wash? Do you think that it takes fundraisers at your wash to make it successful? Again it is in the eyes of the beholder. In my opinion, this should not be the case. You should measure the success of your car wash from what it should be doing on a daily basis. Your marketing plan should be to produce a great car wash that will make people want to come again. This starts with your employees. The employees’ appearance and customer service is the key ingredient. If you base your business on this goal then there are not many other reasons that your car wash cannot be successful.

Sit back, put your thinking cap on and make sure you stick to your business plan. We see a lot of people veer away from their plan because of outside influences or fear that it is not working. You need to give it time and just stick to the plan. Do your homework on existing washes that are successful and bring those concepts to your vision. By this we do not mean to build across the street from these successful washes but instead, bring their success to your market.

For more information on express car washes please visit our Web site www.CarWashForSale.Biz or www.CarWashKing.Com or contact Vinny at

954.540-3330.